Signals point to public reporting instead of hidden verdicts.
Product transparency for everyday buying
Scan a product. Trace who profits.
Mímir maps brands to parent companies and sourced public signals, so you can make your own call before you buy.
Products
Point the camera at a label and trace the ownership chain.
Websites
Paste a URL to identify the company operating it.
Apps
Search an app name and follow the publisher relationship.
How it works
The ownership chain is the product.
Mímir starts with the brand you can see, then works down to the companies behind it. The result stays focused on names, confidence, and source-backed signals.
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01
Scan or search
Use the camera, paste a website, or enter an app name.
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02
Trace ownership
See the brand, parent company, and ultimate parent when known.
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03
Check public signals
Open sources and separate evidence from model confidence.
Example output
Built for quick checks, not moral scores.
Mímir is neutral by design. It shows available ownership data and public reporting. You decide what matters.
Brand
Surface product
Parent company
Operating owner
Ultimate parent
Corporate group
Trust model
Clear about what is known and what is not.
No boycott prompts, no good or bad labels, no moral scoring.
Confidence and uncertainty stay visible when matches are fuzzy.
Early build
Coverage is growing.
The first release focuses on product scanning, website and app lookup, ownership-chain display, and sourced signal cards.