Alphabet Inc.
LawsuitsAug 2024
The U.S. DOJ filed an antitrust lawsuit against Google in 2020. In 2024, a federal judge ruled Google held an illegal monopoly in search.
See who you’re really paying.
Instantly uncover corporate ownership behind everyday products, backed by verified public records.
Products
Scan any label. See the full ownership chain and what’s tied to it.
Websites & Apps
Paste a URL or search a brand. Trace it to the parent company in seconds.
Public records
Government lists, SEC filings, sanctions, labor violations — all sourced.
How it works
From label to parent company in seconds.
Mímir starts with the brand you see on the shelf, then traces the corporate chain behind it — verified against SEC filings, corporate registries, and public records.
- 01Scan or search
Point your camera at a product, paste a URL, or type a brand name.
- 02See the full chain
Instantly see every company between the label and the ultimate parent.
- 03Make your call
Review public filings, regulatory actions, and legal records — then decide for yourself.
270
Brands
Consumer brands with traced ownership
90
Companies
Parent companies and conglomerates
98
Documented Signals
Across 9 issue categories
Recent Signals
View all issues →Chiquita Brands International
LawsuitsJun 2024
A Florida jury found in 2024 that Chiquita was liable for financing paramilitary death squads in Colombia that killed thousands of people, awarding $38.3 million to families of eight victims.
ByteDance Ltd.
Executive ActionApr 2024
President Biden signed a law in April 2024 requiring ByteDance to divest TikTok within 270 days or face a U.S. ban, citing national security concerns.
Amazon.com, Inc.
LawsuitsSep 2023
The FTC and 17 state attorneys general filed an antitrust lawsuit against Amazon in 2023, alleging it illegally maintains monopoly power.
ByteDance Ltd.
LawsuitsSep 2023
TikTok was fined EUR 345 million by the Irish DPC in 2023 for violating children's privacy under GDPR.
Airbnb, Inc.
ControversySep 2023
NYC passed Local Law 18 in 2023 requiring Airbnb hosts to register, dramatically reducing listings after studies found Airbnb contributed to housing shortages.
Real examples
What you don’t know about the brands you buy.
Child labor, forced labor, sanctioned entities, operations in conflict zones. Every signal traces to a government list, legal filing, or public record. We surface the facts. You decide.
Oreo
- Visible brandOreo
- Ultimate parentMondelēz International, Inc.
Public flags
The U.S. DOL lists cocoa from Côte d’Ivoire as produced with child labor and forced child labor. Mondelēz is one of the world’s largest cocoa buyers from these regions.
Nestlé
Nestlé
- Brand portfolioKitKat, Nescafé, Gerber, Purina…
- Ultimate parentNestlé S.A.
Public flag
U.S. DOL ILAB lists cocoa from Côte d’Ivoire and Ghana as produced with child labor and forced child labor.
Hikvision
- Device brandHikvision camera
- Named entityHangzhou Hikvision Digital Technology Co., Ltd.
Public flag
Added to the BIS Entity List for involvement in human rights violations and surveillance of Uyghur Muslims in Xinjiang.
Kaspersky
- Consumer appKaspersky security software
- Named entityAO Kaspersky Lab
Public flag
U.S. Commerce issued a 2024 final determination banning Kaspersky products due to national security risks.
SHEIN
Shein
- Consumer brandSHEIN fast fashion
- Operating entityRoadget Business Pte. Ltd.
Public flag
Congressional investigations documented cotton sourced from the Xinjiang Uyghur Autonomous Region. DOL lists cotton from China as produced with forced labor.
Why trust Mímir
Backed by public records. Not opinions.
Every ownership link traces to SEC filings, corporate registries, or public records.
We show the chain. You decide what to do with it. No scores, no labels, no boycott prompts.
When data is uncertain, we say so. No hidden assumptions or black-box verdicts.
Early access
Know before you buy.
Be the first to scan products, uncover ownership chains, and see the verified data behind the brands in your life.